João Branco + Paula del Río
© do mal o menos
This project responds to the need of an online jewellery brand to create a physical workspace and showroom.
The program includes the creation of work office areas, the company’s logistics management, spaces to photograph the product and mainly, the creation of a space that reflects the brand’s image.
The project tried to give clarity to the existing space. An ambiance market by simplicity, and emptiness that stimulates content creation and inspiration, also mirrored in the jewels themselves. It was also sought to transmit that the space was not affected by time – a timeless atmosphere.
The store is organized in two parts, connected by a new vertical access. The new enclosed stair interrupts and organizes the space.
Pieces of furniture and jewellery showcases are free standing in the space organizing it.